Software in the customer experience space.
SaaS startup
Developed and created a vision to enhance the B2B customer experience by developing a meaningful customer experience platform that would reduce churn and foster long-term customer value. As the principal UX designer, I collaborated with five other individuals, including the CEO/founder, to develop software that would help businesses connect their team members to their customers resulting in better customer service.
Vision
Guided the team in tracing out the breadth of Affinity Canvas' service, our targeted audience, tasks that needed to be accomplished, and how to measure success.
Compiled notes trace the entire product arc.
Pen and paper concept drawn out.
After building the initial prototype off of my wireframe (above), additional visual design support was instituted.
Final Product - The company is currently supporting 25+ customers and has raised a preseed 1MM.