CWU Official Logo Redesign

Central Washington University found its brand had become stale. They needed to revisit their primary mark and revise the core brand. I was honored to have my concept selected to become the main logo that would become the new foundation of the CWU brand.

THE PROPOSAL

The university's initial research suggested that beyond competitive programs, one of the main attractions to campus was the beauty of the region. Through several iterations, I included the mountain as a graphic element to incorporate into the logotype.

THE RESULTS

We arrived at a vector illustration that carried the essence of Mount Stuart, the same mountain that can be seen from campus. The peaks and slopes were accentuated for aesthetic and to improve the symmetry of the design. The logo has now been adopted as the official brand mark for the university and helped to launch a full overhaul of the CWU identity.

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