All work · Fintech
Financial App
As part of Lendio’s product vision tiger team, I mapped the holistic app workflow and designed core sections of a platform that matches small businesses with 75+ lenders and real-time cash flow insights.
- ClientLendio
- RoleSenior UX Designer
- Duration2 weeks — initial plan
- TeamUX, Product Management, Development
Understand the landscape
Small business owners struggle to manage their finances and secure funding to grow. Their tools are fragmented across apps and spreadsheets, finding the right financial product is hard, and without centralized insight it’s overwhelming to keep cash flow healthy and credit strong.
Methods
Interviews with subject-matter experts on small business financial management.
A review of aggregated data on small business owners to quantify common pain points, preferred features, and funding experiences.
Competitive analysis of existing financial tools to find strengths, weaknesses, and opportunities to differentiate.
Key findings
Fragmented tools: owners juggle multiple applications and spreadsheets, which creates inefficiency and errors.
Funding: it’s hard to identify and access options tailored to a specific business.
Cash-flow visibility: there’s limited real-time insight for decisions and planning.
Support: there’s high demand for accessible, knowledgeable help with tools and funding.
Map the whole app
As part of Lendio’s product vision tiger team, I built and documented the workflows that mapped our holistic approach to the app.
Exercises and assets
We defined a centralized dashboard for financial data, cash-flow insights, and funding options; a matching approach that connects owners with lenders and products for their needs; integrated tools for cash flow, forecasting, credit, and payments; and support that stays easy to reach.
App workflow
I mapped the app’s workflow across mobile, app, and desktop.
Design and hand off
Alongside the workflows, I designed core sections of the app itself and prepared them for engineering.
Developer handoff
A comprehensive view of the app prepared for developer handoff.
Financing workflow
A portion of the financing workflow in the app.
Outcome
The Lendio app gives small business owners one place to manage finances and find funding. Connected bank accounts feed a real-time cash-flow dashboard with no manual data entry, and a matching algorithm connects businesses with more than 75 lenders and the products that fit them.
- Efficiency
Streamlined financial management enhances efficiency.
- Growth
Increased access to tailored funding accelerates business growth.
- Financial health
Improved financial health and decision-making supports sustainability.
